Artists hail victory in battle for Café Cleopatra!

Donovan King over at OTL blog writes about this victory on the Lower Main. One paragraph got me.
“In one final irony, Café Cleopatra, the symbol of the real Red Light District, was snubbed when glowing red lights were installed on the outside walls of all performance venues within the Quartier des Spectacles. The idea behind the design is specifically to recall the era of the Red Light District by illuminating venue sidewalks with pools of red light.”
Same old lame designer/marketing floss as the people who named a condo project, “Le Griffin” implying that you can enjoy the past tomorrow, when in reality the present is still very much alive and well. These are the worst kind of snobs.
And here is your article.