First posted about her in November of 2008. This woman is awesome!
Majora Carter to launch national brand for local produce
BY CHRISTINA ASQUITH
Born and raised in the South Bronx, Majora Carter is best known for leading the effort to create the South Bronx Greenway: 11 miles of bike and pedestrian paths that connect the rivers and neighborhoods to the rest of the city. In 2001, when few people were talking about sustainability in poor neighborhoods, she pioneered one of the nation’s first urban green-collar job training and placement systems. Her organization, Sustainable South Bronx, advocates new policies and legislation that fuel demand for green jobs in marginalized neighborhoods, focusing on intensive urban forestation, green building, and creating parks and water-permeable open spaces.

Currently, Carter runs her own consulting firm, hosts the Peabody Award-winning special public radio series The Promised Land, and serves on the boards of The Wilderness Society and the U.S. Green Building Council. Her work has earned numerous honors, including a MacArthur “genius” Fellowship, spots on on Fast Company‘s list of the 100 Most Creative People in Business andEssence magazine’s list of 25 Most Influential African Americans, and a New York Post Liberty Medal for Lifetime Achievement.
Q. Your message has spread well beyond the South Bronx. What are you working on now?
A. I am putting all of the pieces together in order to launch a national brand of locally grown produce — everything from the most efficient hydroponic growing systems, brand identity, USDA support, political allies, relationships with institutional buyers, and investors. I want to redirect some of the capital flows in the food business to revitalize underutilized industrial space and people. (more…)
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